the kanju fund

Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
— Yvon Chouinard
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5% of revenue

The inspiration

Taking inspiration from others, and shaping our world perspective has made it clear that contributing to the world needs to be fundamental in the business. There isn’t a clear plan of how it will grow, but it is clear that it is time to start.

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